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Channel 10 caught red handed with subliminal messages at ARIAS

October 8th, 2008 Leave a comment Go to comments

Heres something you dont see everyday. Channel 10 – of Big Bother, So You Think Yer Ken Dance and Australian Idol fame – and such awesome shows as Rove and the only link to The Simpsons in Australia has been caught showing subliminal messages during the 2007 ARIA Music Awards.

During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick one-frame bursts of sponsor logos, which included Chupa Chups, Big W, Olay, Telstra BigPond, KFC and Toyota.

The ABC’s Media Watch program revealed the breach and ACMA received several complaints shortly after.

ACMA reviewed the material and found the “rapid-cut graphics used in the program was a technique that attempted to convey information to viewers below or near the threshold of normal awareness”.

ACMA said Network Ten argued the rapid-cut graphics were intended to be creatively consistent with the fast-paced look and feel of the music presentations.

So if you ever wondered why you suddenly headed out straight away to bring home the chicken sucking away at a chuppa chup last year, there may be a reason.

Seriously, Yvan eht nioj?

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  1. jodee
    October 9th, 2008 at 23:04 | #1

    LOLOLOL just googled it

    Channel 10 WTF… SERIOUSLY!

  2. October 21st, 2008 at 11:38 | #2

    didnt know media watch was back on telly

  3. Martin
    December 7th, 2008 at 07:31 | #3

    Everybody reading this may be interested to know that all forms of subliminal advertising are permitted in Australia so long as the subliminal frame occurs in an advert.

    Free TV Australia created a loophole in its Code of Practice (Parts 1.8 and 1.8.4) that excludes advertising from the list of programming where subliminals are banned. As a result, advertisers can insert subliminal frames into their ads with impunity.

    You can confirm this by checking out the Code at:

    http://tinyurl.com/6olh7w

    If you want to object to this unethical practice, the Code will be up for another public consultation next year.

    Alternatively, you may want to tell Free TV what you think now:

    Ph: (02) 8968 7100
    Email: contact@freetv.com.au

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