Channel 10 caught red handed with subliminal messages at ARIAS
Heres something you dont see everyday. Channel 10 – of Big Bother, So You Think Yer Ken Dance and Australian Idol fame – and such awesome shows as Rove and the only link to The Simpsons in Australia has been caught showing subliminal messages during the 2007 ARIA Music Awards.
During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick one-frame bursts of sponsor logos, which included Chupa Chups, Big W, Olay, Telstra BigPond, KFC and Toyota.
The ABC’s Media Watch program revealed the breach and ACMA received several complaints shortly after.
ACMA reviewed the material and found the “rapid-cut graphics used in the program was a technique that attempted to convey information to viewers below or near the threshold of normal awareness”.
ACMA said Network Ten argued the rapid-cut graphics were intended to be creatively consistent with the fast-paced look and feel of the music presentations.
So if you ever wondered why you suddenly headed out straight away to bring home the chicken sucking away at a chuppa chup last year, there may be a reason.
Seriously, Yvan eht nioj?
